Escape My House
Further detail
Escape My House is a virtual reality project with a very real message: a house fire could happen to you. And if you’re not ready, you might not make it out alive.
We created an experience that was immersive and as real as possible, that put people in the heart of a house fire and challenged them to escape. We then paired this experience with the Escape Planner Tool, a mobile utility that helps you plan contextually — in your own home.
It’s a project which tangibly demonstrates the importance of escape planning, and then helps you to do it yourself.
Awards
The NZ Beacons 2018
Best in Show - Advertiser of the Year / Gold - Social Marketing / Gold - Best Use of Technology / Gold - Best Communications Strategy / Gold - Best Launch
The NZ Direct Marketing Awards 2018
Industry Gold - Government/Public Sector / Channel Gold - Mobile Marketing / Craft Gold - Excellence in Strategy / Craft Gold - Innovative Use of Craft / Nexus Silver - Strategic Vision / Nexus Bronze - Innovation
NZ Innovation Awards 2017
Winner in the INNOVATION IN MEDIA, MARKETING & COMMUNICATIONS category
NZ Effectiveness Awards 2017
5 Golds from the 19 given out across the country, including Most Effective Integrated Campaign / Most Progressive Campaign / Best use of Digital Technology / Best Strategic Thinking / Social Marketing/Public Service
CAANZ Axis Awards 2017
Bronze for Mobile
Cannes 2017
Finalist in 3 categories
Best Awards 2017
Bronze for Interactive Applications / Silver for User Experience