Fantastic Fridays
Vodafone rewards programme Fantastic Fridays threw an exclusive private party, featuring DJ Martin Garrix.
Further detail
We engaged the crowd and amped up advocacy through a social entry mechanic: using Facebook, customers joined a virtual queue – then brought their mates on board, bumping up everyone’s chances to win. This earned us exponetial participation and bought large groups of friends together on social media.
Print, social, display, and GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue.
The competition earned over 4,000 entries in one week, and the party was a massive success – as was the hugely positive NPS for a brand who needed the love.
Awards
NZ Direct Marketing Awards
Industry Bronze - Communications/Utilities
Fantastic Fridays
Vodafone rewards programme Fantastic Fridays threw an exclusive private party, featuring DJ Martin Garrix.
Further detail
We engaged the crowd and amped up advocacy through a social entry mechanic: using Facebook, customers joined a virtual queue – then brought their mates on board, bumping up everyone’s chances to win. This earned us exponetial participation and bought large groups of friends together on social media.
Print, social, display, and GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue.
The competition earned over 4,000 entries in one week, and the party was a massive success – as was the hugely positive NPS for a brand who needed the love.
Awards
NZ Direct Marketing Awards
Industry Bronze - Communications/Utilities