Great Mates
We gamified Air New Zealand’s Great Mates campaign to create engagement and conversion, on a scale not seen before. We designed and built 6 mobile web games inspired by Air New Zealand’s Great Mates – New Zealand’s brightest stars at the Olympics. The game engagement was massive, tallying up a million game plays and over 200,000 entries — the most Air New Zealand has achieved with any competition site.
There was a strong connection to sales and social metrics, delivering a great return on investment. The campaign quickly picked up a swag of metal at the NZDM Awards, including the most coveted award of the night, the Grand Prix.
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Awards
Effie Awards 2017
Bronze Effie in Retail
NZDM awards
Grand Prix, Industry Gold – Travel & Leisure / Channel Gold – Mobile Marketing / Channel Silver – Direct Response (any media)
Great Mates
We gamified Air New Zealand’s Great Mates campaign to create engagement and conversion, on a scale not seen before. We designed and built 6 mobile web games inspired by Air New Zealand’s Great Mates – New Zealand’s brightest stars at the Olympics. The game engagement was massive, tallying up a million game plays and over 200,000 entries — the most Air New Zealand has achieved with any competition site.
There was a strong connection to sales and social metrics, delivering a great return on investment. The campaign quickly picked up a swag of metal at the NZDM Awards, including the most coveted award of the night, the Grand Prix.
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We gamified Air New Zealand’s Great Mates campaign to create engagement and conversion, on a scale not seen before. We designed and built 6 mobile web games inspired by Air New Zealand’s Great Mates – New Zealand’s brightest stars at the Olympics. The game engagement was massive, tallying up a million game plays and over 200,000 entries — the most Air New Zealand has achieved with any competition site.
There was a strong connection to sales and social metrics, delivering a great return on investment. The campaign quickly picked up a swag of metal at the NZDM Awards, including the most coveted award of the night, the Grand Prix.
Awards
Effie Awards 2017
Bronze Effie in Retail
NZDM awards
Grand Prix, Industry Gold – Travel & Leisure / Channel Gold – Mobile Marketing / Channel Silver – Direct Response (any media)
Effie Awards 2017
Bronze Effie in Retail
NZDM awards
Grand Prix, Industry Gold – Travel & Leisure / Channel Gold – Mobile Marketing / Channel Silver – Direct Response (any media)