Pre Check for The NZ Breast Cancer Foundation
Pre Check is a digital utility that teaches how to check for breast cancer by guiding your hands and showing you waht to look and feel for. We used haptics to create unique vibration sequences that, when combined with audio and visual cues, simulates a virtual self-check.
Further detail
One in nine New Zealand women will be diagnosed with breast cancer in their lifetime, because they are only looking for one of nine symptoms - lumps. So we created Pre Check: a multisensory training tool that reproduced the feelings of early stage breast cancer through your phone screen. The app was available for free to all women, allowing them to simply feel around their phone screen looking for abnormalities - just as you would your own breast. Personalised reminders changed behaviour by establishing routine self-checks.
One in nine New Zealand women will be diagnosed with breast cancer in their lifetime, because they are only looking for one of nine symptoms - lumps. So we created Pre Check: a multisensory training tool that reproduced the feelings of early stage breast cancer through your phone screen. The app was available for free to all women, allowing them to simply feel around their phone screen looking for abnormalities - just as you would your own breast. Personalised reminders changed behaviour by establishing routine self-checks.
Awards
CAPLES GOLD X 2, SILVER X 1, BRONZE X 1, SHORTLIST X 1
CANNES - 1 SHORTLIST
ASIA ONE SHOW SHOWCASE - 1 FINALIST DIRECT SOCIAL
ADSTARS - 2 FINALIST, 2 BRONZE
SPIKES - 1 x GOLD, 1x SILVER, 1 xFINALIST
ECHO - 1 x SILVER
BEST AWARDS - 1 X GOLD
WEBBY NOMINATION
AXIS SILVER X 7
BESTADS: BEST IN INTERACTIVE
CAPLES GOLD X 2, SILVER X 1, BRONZE X 1, SHORTLIST X 1
CANNES - 1 SHORTLIST
ASIA ONE SHOW SHOWCASE - 1 FINALIST DIRECT SOCIAL
ADSTARS - 2 FINALIST, 2 BRONZE
SPIKES - 1 x GOLD, 1x SILVER, 1 xFINALIST
ECHO - 1 x SILVER
BEST AWARDS - 1 X GOLD
WEBBY NOMINATION
AXIS SILVER X 7
BESTADS: BEST IN INTERACTIVE