Every Dog Has It’s Ad
Puppo personalises meals for dogs. So to introduce Puppo to New York City, we created personalised ads for all 100,729 registered dogs.
Further detail
An algorithm extracted data from the NYC Dog Licensing Dataset, linked each dog to a Puppo health benefit, and used a modular copy and art direction system to generate a unique ad for every dog.
Owners were targeted by ZIP Code with posters, digital OOH and digital display. Each ad started a shopping experience tailored to their dog.
In one week, the personalised ads saw an increase in website users of 68%, of which 28% came directly from our posters. There was also a 144% increase in organic searches for Puppo.
An algorithm extracted data from the NYC Dog Licensing Dataset, linked each dog to a Puppo health benefit, and used a modular copy and art direction system to generate a unique ad for every dog.
Owners were targeted by ZIP Code with posters, digital OOH and digital display. Each ad started a shopping experience tailored to their dog.
In one week, the personalised ads saw an increase in website users of 68%, of which 28% came directly from our posters. There was also a 144% increase in organic searches for Puppo.
Awards
Axis 2020
Gold - Creative Use of Data in Direct / Silver - Direct Campaign / Silver - Creative Use of Media - Integrated / Bronze - Out of Home - Campaign
Axis 2020
Gold - Creative Use of Data in Direct / Silver - Direct Campaign / Silver - Creative Use of Media - Integrated / Bronze - Out of Home - Campaign