Say Goodnight
An initiative from Vodafone, the DreamLab App encourages people to donate their phone's processing power to help fast-track cancer research. We launched a call-to-arms social campaign that asks Kiwis to Say Goodnight to Cancer by getting the app, and simply going to sleep.
We then supported this with a National Sleep-in-day that loads of big corporates picked up, and followed it up with contextual youTube bumpers that encouraged you to get to bed — just while you were about to stay up watching inane content.
We then supported this with a National Sleep-in-day that loads of big corporates picked up, and followed it up with contextual youTube bumpers that encouraged you to get to bed — just while you were about to stay up watching inane content.
The app has since been given a new goal supporting London Imperial Colleges efforts to speed up Coronavirus research, crunching data while users sleep.