https://magicalanimal.co.nz Magical Animal Fri, 05 Sep 2025 03:34:12 +0000 https://magicalanimal.co.nz en https://magicalanimal.co.nz/Home Thu, 07 May 2020 21:57:24 +0000 Magical Animal https://magicalanimal.co.nz/Home <img width="374" height="442" width_o="374" height_o="442" data-src="https://freight.cargo.site/t/original/i/0f13f8efb52af0cd5d5f61daa385a7b219ead904ae70b078d88bf368a1bd8991/Asset-1.png" data-mid="89162679" border="0" data-scale="25" data-icon-mode src="https://freight.cargo.site/w/374/i/0f13f8efb52af0cd5d5f61daa385a7b219ead904ae70b078d88bf368a1bd8991/Asset-1.png" /> ︎︎︎ https://magicalanimal.co.nz/Savor Fri, 30 May 2025 03:45:16 +0000 Magical Animal https://magicalanimal.co.nz/Savor SavorI had the absolute pleasure of working with the awesome team at RESN both in Wellington and Amsterdam to bring Savor to life online. An incredible food tech brand out of the States, Savor make real fats from basic building blocks. We wanted to embody the mind-blowing science of their product, but also the sense of magic that is contained therein. It has since won accolades at Best, Awwwards, Webbys, and&nbsp;Anthem For Good. Check out the site here <img width="2876" height="1620" width_o="2876" height_o="1620" data-src="https://freight.cargo.site/t/original/i/38a19855949aaa47e76917dfb43871f03fde55ffe4b4a96519c86e90f33d9050/Screenshot-2025-05-30-at-4.04.21PM.png" data-mid="233913486" border="0" src="https://freight.cargo.site/w/1000/i/38a19855949aaa47e76917dfb43871f03fde55ffe4b4a96519c86e90f33d9050/Screenshot-2025-05-30-at-4.04.21PM.png" /> <img width="2858" height="1620" width_o="2858" height_o="1620" data-src="https://freight.cargo.site/t/original/i/aec384c254016fcd2bdcd08a548453eea47c695a160d7f72db3bb62ae8ee6589/Screenshot-2025-05-30-at-3.59.05PM.png" data-mid="233913482" border="0" src="https://freight.cargo.site/w/1000/i/aec384c254016fcd2bdcd08a548453eea47c695a160d7f72db3bb62ae8ee6589/Screenshot-2025-05-30-at-3.59.05PM.png" /> <img width="2856" height="1620" width_o="2856" height_o="1620" data-src="https://freight.cargo.site/t/original/i/14b93341b3493f6e093cb73efd9782438831fb68e4bb485ef5c5b716706c8b44/Screenshot-2025-05-30-at-3.59.20PM.png" data-mid="233913483" border="0" src="https://freight.cargo.site/w/1000/i/14b93341b3493f6e093cb73efd9782438831fb68e4bb485ef5c5b716706c8b44/Screenshot-2025-05-30-at-3.59.20PM.png" /> <img width="2850" height="1618" width_o="2850" height_o="1618" data-src="https://freight.cargo.site/t/original/i/40ac5f6e7e14aaf1e7d8dfa71dc87c760ab2e199ff59ee5c51bc564ada5871f3/Screenshot-2025-05-30-at-3.59.37PM.png" data-mid="233913484" border="0" src="https://freight.cargo.site/w/1000/i/40ac5f6e7e14aaf1e7d8dfa71dc87c760ab2e199ff59ee5c51bc564ada5871f3/Screenshot-2025-05-30-at-3.59.37PM.png" /> <img width="2854" height="1612" width_o="2854" height_o="1612" data-src="https://freight.cargo.site/t/original/i/15a4a36a1e9ef5393bd07a687c4e5d05020e018f6f85cf9d7e18ca5525b53271/Screenshot-2025-05-30-at-4.00.50PM.png" data-mid="233913485" border="0" src="https://freight.cargo.site/w/1000/i/15a4a36a1e9ef5393bd07a687c4e5d05020e018f6f85cf9d7e18ca5525b53271/Screenshot-2025-05-30-at-4.00.50PM.png" /> https://magicalanimal.co.nz/Always-Be-Naturing Fri, 05 Sep 2025 03:34:12 +0000 Magical Animal https://magicalanimal.co.nz/Always-Be-Naturing Always Be NaturingI loved my time working with the very good looking team at Deloitte on this epic campaign for DOC, Always Be Naturing. Designed with the beautiful goal of connecting us with nature in new ways, with the people and places that surround us wherever we live and work, it was amazing to be part of it as Design Director. Thanx team D. Check it out here <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/3963cb9d0712a1f0aea8b593f2bc080e4835886df4db9d063eac84066b330eda/Frame-2.png" data-mid="238140418" border="0" src="https://freight.cargo.site/w/1000/i/3963cb9d0712a1f0aea8b593f2bc080e4835886df4db9d063eac84066b330eda/Frame-2.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/93bf563c190fdf12b2e3be05c38f733e3f4022021d2952cbe065159e57683ea2/Frame-3.png" data-mid="238140419" border="0" src="https://freight.cargo.site/w/1000/i/93bf563c190fdf12b2e3be05c38f733e3f4022021d2952cbe065159e57683ea2/Frame-3.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/166451de0e23783d98ceb6c0e6677532231afa62356ac107ff1e0127c3c1be1e/Frame-4.png" data-mid="238140420" border="0" src="https://freight.cargo.site/w/1000/i/166451de0e23783d98ceb6c0e6677532231afa62356ac107ff1e0127c3c1be1e/Frame-4.png" /> <img width="1200" height="681" width_o="1200" height_o="681" data-src="https://freight.cargo.site/t/original/i/4604e7aa92ff48ea249bca7d4ace489a9409630afd0f8552406e5a9ccb89b368/Frame-5.png" data-mid="238140421" border="0" src="https://freight.cargo.site/w/1000/i/4604e7aa92ff48ea249bca7d4ace489a9409630afd0f8552406e5a9ccb89b368/Frame-5.png" /> <img width="1202" height="675" width_o="1202" height_o="675" data-src="https://freight.cargo.site/t/original/i/20ac023be064406fff72c427da88226d3bf72f3ea74248e19fe661ea1bc09c93/Frame-6.png" data-mid="238140422" border="0" src="https://freight.cargo.site/w/1000/i/20ac023be064406fff72c427da88226d3bf72f3ea74248e19fe661ea1bc09c93/Frame-6.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/4077b75a2b6b2a87cb4a3100da7f0b396f0c6e9a67a303ccac42061f4f021afe/Frame-7.png" data-mid="238140423" border="0" src="https://freight.cargo.site/w/1000/i/4077b75a2b6b2a87cb4a3100da7f0b396f0c6e9a67a303ccac42061f4f021afe/Frame-7.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/761bf17956b29ebc49e1a62212972587beca27b7dc789b0b2be7e9275882a3ae/Frame-8.png" data-mid="238140424" border="0" src="https://freight.cargo.site/w/1000/i/761bf17956b29ebc49e1a62212972587beca27b7dc789b0b2be7e9275882a3ae/Frame-8.png" /> https://magicalanimal.co.nz/2degrees-Experience Thu, 05 Jan 2023 06:21:41 +0000 Magical Animal https://magicalanimal.co.nz/2degrees-Experience 2degrees ExperienceWe were engaged by the exec team at 2degrees to concept and develop digital experiences for their new flagship head office in Auckland. Multiple experiences that included a large beautiful LCD screen displaying welcome messages in a host of different langauges, and live feeds from inside and outside the building. <img width="1045" height="293" width_o="1045" height_o="293" data-src="https://freight.cargo.site/t/original/i/389f960d6f6958b8c10e9ea7873daec445c11be2c512db87a2887e03758c8d34/2degrees_Welcome_Experience-high_2OIFBpH.gif" data-mid="236947265" border="0" src="https://freight.cargo.site/w/1000/i/389f960d6f6958b8c10e9ea7873daec445c11be2c512db87a2887e03758c8d34/2degrees_Welcome_Experience-high_2OIFBpH.gif" /> <img width="1140" height="321" width_o="1140" height_o="321" data-src="https://freight.cargo.site/t/original/i/70db92373c1e8ed9396a8ae4efb7aee4888580ded14550bcdc2750f87b3f0f16/3af4f02e88368473b6123f1b4c056904.jpg" data-mid="236947267" border="0" src="https://freight.cargo.site/w/1000/i/70db92373c1e8ed9396a8ae4efb7aee4888580ded14550bcdc2750f87b3f0f16/3af4f02e88368473b6123f1b4c056904.jpg" /> <img width="1140" height="321" width_o="1140" height_o="321" data-src="https://freight.cargo.site/t/original/i/52985f1aa7c152683f5ff16662c1d9543a6dd49b6d94cfc4693a417b3b33b15f/8f8abc5e39aa873c3d273b034401ef24.jpg" data-mid="236947268" border="0" src="https://freight.cargo.site/w/1000/i/52985f1aa7c152683f5ff16662c1d9543a6dd49b6d94cfc4693a417b3b33b15f/8f8abc5e39aa873c3d273b034401ef24.jpg" /> <img width="1140" height="321" width_o="1140" height_o="321" data-src="https://freight.cargo.site/t/original/i/764bdb364ffff89ed6a7a6ab85abf5dbe4022ce00fb5a7e6e78c0bf5a2641027/778fe1c54a9c0ca792c22f71d15bf2d0.jpg" data-mid="236947269" border="0" src="https://freight.cargo.site/w/1000/i/764bdb364ffff89ed6a7a6ab85abf5dbe4022ce00fb5a7e6e78c0bf5a2641027/778fe1c54a9c0ca792c22f71d15bf2d0.jpg" /> <img width="1140" height="321" width_o="1140" height_o="321" data-src="https://freight.cargo.site/t/original/i/181daa9460f94c529c7572bc944362f2a9873033e43fa740fc651b7fe5826919/c19dc3a1d9586bdf0f0681d18405f7c0.jpg" data-mid="236947271" border="0" src="https://freight.cargo.site/w/1000/i/181daa9460f94c529c7572bc944362f2a9873033e43fa740fc651b7fe5826919/c19dc3a1d9586bdf0f0681d18405f7c0.jpg" /> <img width="1045" height="293" width_o="1045" height_o="293" data-src="https://freight.cargo.site/t/original/i/4b6fe23f993481fe7afcecb2f8cb139c78e7edb1eab4d75851b982e2b2fb7800/2degrees_Welcome_Experience-high.gif" data-mid="236947266" border="0" src="https://freight.cargo.site/w/1000/i/4b6fe23f993481fe7afcecb2f8cb139c78e7edb1eab4d75851b982e2b2fb7800/2degrees_Welcome_Experience-high.gif" /> <img width="1140" height="321" width_o="1140" height_o="321" data-src="https://freight.cargo.site/t/original/i/432c1874742e5610df4aeb760c88e21cc99311a102ca3d95002e0c43c434745d/a59b7e6a9587c041270a53519939bede.jpg" data-mid="236947270" border="0" src="https://freight.cargo.site/w/1000/i/432c1874742e5610df4aeb760c88e21cc99311a102ca3d95002e0c43c434745d/a59b7e6a9587c041270a53519939bede.jpg" /> Additionally a set of smaller screens displayed a gesture driven timeline of the brand, its history and key milestones along the way. A brand story that the audience could flick through using hand signals. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/762192a45c70db4b947ae3f93178a1ee9ba87198c26eb94bc96420b9595c4921/KnowMe03.jpg" data-mid="163621042" border="0" src="https://freight.cargo.site/w/1000/i/762192a45c70db4b947ae3f93178a1ee9ba87198c26eb94bc96420b9595c4921/KnowMe03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d3d514456afdd28e3dc864ca41382d37d9ce2fe93f7f10b77e18a59e4eb7f52/KnowMe02.jpg" data-mid="163621039" border="0" src="https://freight.cargo.site/w/1000/i/5d3d514456afdd28e3dc864ca41382d37d9ce2fe93f7f10b77e18a59e4eb7f52/KnowMe02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7d61f82c2ba53d45b7cc4946fdef207fdbf45b2092a9f4b9ec1afe73ab0bdb1/KnowMe04.jpg" data-mid="163621043" border="0" src="https://freight.cargo.site/w/1000/i/b7d61f82c2ba53d45b7cc4946fdef207fdbf45b2092a9f4b9ec1afe73ab0bdb1/KnowMe04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02ee15681792bf093d826ae1f5d37ec6b5c44630f22d8f2bb93f35d0938d8b28/KnowMe01.jpg" data-mid="163621045" border="0" src="https://freight.cargo.site/w/1000/i/02ee15681792bf093d826ae1f5d37ec6b5c44630f22d8f2bb93f35d0938d8b28/KnowMe01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/643e278786fea4f7f694e4482b30d42b0943af40dd7e98efaa8ff7cd49070a21/KnowMe05.jpg" data-mid="163621044" border="0" src="https://freight.cargo.site/w/1000/i/643e278786fea4f7f694e4482b30d42b0943af40dd7e98efaa8ff7cd49070a21/KnowMe05.jpg" /> Further detail Working with Assembly we built each custom experience to be easily updated while reflecting the clients future focused brand. The large 6m x 2m high definition LED screen used a particle system to visualise the key data sets that are integral to the business and building. The smaller more intimate interactive pieces showcased the stories of 2degrees - using motion-detecting cameras and gesture control software. Users can explore a virtual gallery that showcases brand stories told through 3D objects. Both experiences are customisable via a bespoke CMS which allows the client to personalise and update the content. https://magicalanimal.co.nz/Elvin-Co Sun, 22 Jun 2025 22:10:48 +0000 Magical Animal https://magicalanimal.co.nz/Elvin-Co Elvin &amp; Co.I worked with Tom Darlow at Bad Magic to bring to life a new brand for a highly respected but 10% weird law firm. The brand had to be simple and confident, but with a twist. The work was a joy to do and we love the classic lines with modern type and the occassional pop of acid green.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/012d15d87cc231b6c776cf73b5151ba0dcc67c9c0583dc0c7e4f30e87800c9fd/CardsMockUp.png" data-mid="234871741" border="0" src="https://freight.cargo.site/w/1000/i/012d15d87cc231b6c776cf73b5151ba0dcc67c9c0583dc0c7e4f30e87800c9fd/CardsMockUp.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a937dc3e219ad87ff54ccc03578bbcba130797fde9acb971e7f3d18965c1ca45/Frame-33.png" data-mid="234871784" border="0" src="https://freight.cargo.site/w/1000/i/a937dc3e219ad87ff54ccc03578bbcba130797fde9acb971e7f3d18965c1ca45/Frame-33.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d37481119f77b6de3b34754113d980a1a51d56f727045db62e06562c73f4bef/Elvin-Co_Guidelines.png" data-mid="234871787" border="0" src="https://freight.cargo.site/w/1000/i/2d37481119f77b6de3b34754113d980a1a51d56f727045db62e06562c73f4bef/Elvin-Co_Guidelines.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/197f227f587e2cad4a5a7bab765f9c0337cec0fb8baa7c2a41e92ffe58689d8f/Frame-1.png" data-mid="234871789" border="0" src="https://freight.cargo.site/w/1000/i/197f227f587e2cad4a5a7bab765f9c0337cec0fb8baa7c2a41e92ffe58689d8f/Frame-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf25fb9b571a0bb59cd1844d918e0cd8de4308fc1e90fd27403c7e2876345fc0/Frame-34.png" data-mid="234871788" border="0" src="https://freight.cargo.site/w/1000/i/bf25fb9b571a0bb59cd1844d918e0cd8de4308fc1e90fd27403c7e2876345fc0/Frame-34.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff89a3997540220f0077f95ce5275adb3b5a4c4bc66f4e1f349ca3a74c0b8213/Elvin-Co_Guidelines-1.png" data-mid="234871786" border="0" src="https://freight.cargo.site/w/1000/i/ff89a3997540220f0077f95ce5275adb3b5a4c4bc66f4e1f349ca3a74c0b8213/Elvin-Co_Guidelines-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad4017dfa796e598862757ea57b6a5a4ac129e3886c3d340f9339e2c4053408a/Frame-32.png" data-mid="234871785" border="0" src="https://freight.cargo.site/w/1000/i/ad4017dfa796e598862757ea57b6a5a4ac129e3886c3d340f9339e2c4053408a/Frame-32.png" /> https://magicalanimal.co.nz/Oat-the-Goat Thu, 17 Sep 2020 04:47:49 +0000 Magical Animal https://magicalanimal.co.nz/Oat-the-Goat Oat the Goat. A labour of love. A team to die for. Working with the best crafters in the biz Assembly. Watching the NZSO score it at the Michael Fowler Centre. Addressing a problem that effects our youngest Kiwis. Working in Te Reo. Using my two girls as UX guinea pigs. Best project ever. LinksOat The Goat Recognition D&amp;AD Awards 2019 Website Design - Graphite Pencil Webby Awards 2019 Websites - Best Use of Animation or Motion Graphics AWARD Gold - Interactive Film / Silver - Digital Animation / Silver - Mobile / Silver - Advertising &amp; Marketing Comms London International Awards 2018 Silver - Digital: Animation/Motion Graphics / Finalist - Digital: Art Direction Best Awards 2018 Purple Pin - Interactive / Purple Pin - Moving Image / Gold Pin - Interactive / Gold Pin - Moving Image / Silver Pin - For Good https://magicalanimal.co.nz/One-Good-Kiwi Thu, 05 Jan 2023 05:34:44 +0000 Magical Animal https://magicalanimal.co.nz/One-Good-Kiwi One Good KiwiAs part of the brand shift by Vodafone New Zealand to One.nz, I worked with The Tuesday Club, Mr. Wolf and TenX on One Good Kiwi — The app for giving. My role was concepting, art direction and experience design for both the app itself and the ecosystem around it. One Good Kiwi is a digital koha - an altruistic digital currency that can only be spent on others. It makes finding and giving to causes you love super easy. Check it out at onegoodkiwi.nz or get the app and start giving. <img width="3354" height="1816" width_o="3354" height_o="1816" data-src="https://freight.cargo.site/t/original/i/223d10bddf6e9d6ccac3b59c1d708eb4e27c49e4893ae2483e0cd2d7cb193534/Screenshot-2024-07-03-at-8.53.30AM.png" data-mid="214022629" border="0" src="https://freight.cargo.site/w/1000/i/223d10bddf6e9d6ccac3b59c1d708eb4e27c49e4893ae2483e0cd2d7cb193534/Screenshot-2024-07-03-at-8.53.30AM.png" /> <img width="3356" height="1824" width_o="3356" height_o="1824" data-src="https://freight.cargo.site/t/original/i/24541271b6df027fcf9c44c40a107fdce05367485e88c5ad210bf82599f517e3/Screenshot-2024-07-03-at-8.53.43AM.png" data-mid="214022630" border="0" src="https://freight.cargo.site/w/1000/i/24541271b6df027fcf9c44c40a107fdce05367485e88c5ad210bf82599f517e3/Screenshot-2024-07-03-at-8.53.43AM.png" /> <img width="3356" height="1824" width_o="3356" height_o="1824" data-src="https://freight.cargo.site/t/original/i/fa28a61b4e7d5f2f787bf190863785e9dbd464261437f8dde308a1460f67a890/Screenshot-2024-07-03-at-8.53.53AM.png" data-mid="214022631" border="0" src="https://freight.cargo.site/w/1000/i/fa28a61b4e7d5f2f787bf190863785e9dbd464261437f8dde308a1460f67a890/Screenshot-2024-07-03-at-8.53.53AM.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/e8137b8cdde5e14ed1914125192a63ec2e78b31bf4cc9df7222b25d542752e57/Frame-51.png" data-mid="214030958" border="0" src="https://freight.cargo.site/w/1000/i/e8137b8cdde5e14ed1914125192a63ec2e78b31bf4cc9df7222b25d542752e57/Frame-51.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/14623a7cc61d73c3d0687f194797bf542e7b7838183c1929d209eaa7731a70b0/Frame-50.png" data-mid="214030957" border="0" src="https://freight.cargo.site/w/1000/i/14623a7cc61d73c3d0687f194797bf542e7b7838183c1929d209eaa7731a70b0/Frame-50.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/7fadde2036b8fafc5772579e1a6ad02fd3d5a62bb299711ebb898daa07613ca3/Frame-54.png" data-mid="214030961" border="0" src="https://freight.cargo.site/w/1000/i/7fadde2036b8fafc5772579e1a6ad02fd3d5a62bb299711ebb898daa07613ca3/Frame-54.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0cb8129eed5cc0ec87bfabd512be053766d7e006b9c038d109c5c698a08182a2/Frame-55.png" data-mid="214030962" border="0" src="https://freight.cargo.site/w/1000/i/0cb8129eed5cc0ec87bfabd512be053766d7e006b9c038d109c5c698a08182a2/Frame-55.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d50ed7764ac39e619c8291fd875a436aac23cdca84d1d0065fbf051a14290aad/Frame-53.png" data-mid="214030960" border="0" src="https://freight.cargo.site/w/1000/i/d50ed7764ac39e619c8291fd875a436aac23cdca84d1d0065fbf051a14290aad/Frame-53.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/2db3a6fc580710d91706f923c1702802953b7a5e8c49479181bb72e577fc555b/Frame-52.png" data-mid="214030959" border="0" src="https://freight.cargo.site/w/1000/i/2db3a6fc580710d91706f923c1702802953b7a5e8c49479181bb72e577fc555b/Frame-52.png" /> https://magicalanimal.co.nz/Escape-My-House Thu, 17 Sep 2020 20:29:30 +0000 Magical Animal https://magicalanimal.co.nz/Escape-My-House Escape My House An immersive and interactive experience for Fire Safety New Zealand <img width="2336" height="1652" width_o="2336" height_o="1652" data-src="https://freight.cargo.site/t/original/i/51ef1d111b2dc8f2877e9832f895d332ac9b2c73f8f48142b83382a69ff1ef43/EscapeMyHouse1-0-2344-0-1652.jpg" data-mid="222091296" border="0" src="https://freight.cargo.site/w/1000/i/51ef1d111b2dc8f2877e9832f895d332ac9b2c73f8f48142b83382a69ff1ef43/EscapeMyHouse1-0-2344-0-1652.jpg" /> <img width="2336" height="1652" width_o="2336" height_o="1652" data-src="https://freight.cargo.site/t/original/i/1607c93a2c5442d7ca10bff7c20d542380fedc60f81d29d4fd195a1df1c15aa3/EscapeMyHouse3-0-2344-0-1652.jpg" data-mid="222091298" border="0" src="https://freight.cargo.site/w/1000/i/1607c93a2c5442d7ca10bff7c20d542380fedc60f81d29d4fd195a1df1c15aa3/EscapeMyHouse3-0-2344-0-1652.jpg" /> <img width="2336" height="1652" width_o="2336" height_o="1652" data-src="https://freight.cargo.site/t/original/i/c64913333e847d4d16f9a2c5c20d2b4a64d9bb9712fbb3e1b040504eb89a1278/EscapeMyHouse4-0-2344-0-1652.jpg" data-mid="222091299" border="0" src="https://freight.cargo.site/w/1000/i/c64913333e847d4d16f9a2c5c20d2b4a64d9bb9712fbb3e1b040504eb89a1278/EscapeMyHouse4-0-2344-0-1652.jpg" /> <img width="2336" height="1652" width_o="2336" height_o="1652" data-src="https://freight.cargo.site/t/original/i/361ef4f45b4b34ab5520c136c55fcd5a8b67f445ce71a158d0e83af0c56da798/EscapeMyHouse2-0-2344-0-1652.jpg" data-mid="222091297" border="0" src="https://freight.cargo.site/w/1000/i/361ef4f45b4b34ab5520c136c55fcd5a8b67f445ce71a158d0e83af0c56da798/EscapeMyHouse2-0-2344-0-1652.jpg" /> <img width="2336" height="1652" width_o="2336" height_o="1652" data-src="https://freight.cargo.site/t/original/i/df899a9c93646c11283b849cfca82e9ccfc5d1ee3559a60df14f8e6fae013964/EscapeMyHouse9-0-2344-0-1652-1.jpg" data-mid="222091302" border="0" src="https://freight.cargo.site/w/1000/i/df899a9c93646c11283b849cfca82e9ccfc5d1ee3559a60df14f8e6fae013964/EscapeMyHouse9-0-2344-0-1652-1.jpg" /> <img width="2336" height="1652" width_o="2336" height_o="1652" data-src="https://freight.cargo.site/t/original/i/d15b81435746df79117802d89115a45955a08a775600138062aeb3276330e3d0/EscapeMyHouse6-0-2344-0-1652.jpg" data-mid="222091300" border="0" src="https://freight.cargo.site/w/1000/i/d15b81435746df79117802d89115a45955a08a775600138062aeb3276330e3d0/EscapeMyHouse6-0-2344-0-1652.jpg" /> <img width="2336" height="1652" width_o="2336" height_o="1652" data-src="https://freight.cargo.site/t/original/i/d59e41fe1e119bbc079e665bf7af971120d911b898dc1446f7cb67222ae449be/EscapeMyHouse7-0-2344-0-1652.jpg" data-mid="222091301" border="0" src="https://freight.cargo.site/w/1000/i/d59e41fe1e119bbc079e665bf7af971120d911b898dc1446f7cb67222ae449be/EscapeMyHouse7-0-2344-0-1652.jpg" /> Further detailEscape My House is a virtual reality project with a very real message: a house fire could happen to you. And if you’re not ready, you might not make it out alive. We created an experience that was immersive and as real as possible, that put people in the heart of a house fire and challenged them to escape. We then paired this experience with the Escape Planner Tool, a mobile utility that helps you plan contextually — in your own home.It’s a project which tangibly demonstrates the importance of escape planning, and then helps you to do it yourself. Awards The NZ Beacons 2018Best in Show - Advertiser of the Year / Gold - Social Marketing / Gold - Best Use of Technology / Gold - Best Communications Strategy / Gold - Best Launch The NZ Direct Marketing Awards 2018Industry Gold - Government/Public Sector / Channel Gold - Mobile Marketing / Craft Gold - Excellence in Strategy / Craft Gold - Innovative Use of Craft / Nexus Silver - Strategic Vision / Nexus Bronze - Innovation NZ Innovation Awards 2017Winner in the INNOVATION IN MEDIA, MARKETING &amp; COMMUNICATIONS category NZ Effectiveness Awards 20175 Golds from the 19 given out across the country, including Most Effective Integrated Campaign / Most Progressive Campaign / Best use of Digital Technology / Best Strategic Thinking / Social Marketing/Public Service CAANZ Axis Awards 2017Bronze for Mobile Cannes 2017Finalist in 3 categories Best Awards 2017Bronze for Interactive Applications / Silver for User Experience https://magicalanimal.co.nz/Checkout-Checkpoint Thu, 17 Sep 2020 04:40:19 +0000 Magical Animal https://magicalanimal.co.nz/Checkout-Checkpoint Checkout CheckpointWe designed and created a series of light, interactive games to test the coherance of late night shoppers, and stop #shoppingfails.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8bb1142d22d12dbdf9b86938469544473b56ba3da1ea0f47516041b4fb50bed/03_BNZ_CheckoutCheckpoint_Test.jpg" data-mid="222083885" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/c8bb1142d22d12dbdf9b86938469544473b56ba3da1ea0f47516041b4fb50bed/03_BNZ_CheckoutCheckpoint_Test.jpg" /> Further detailBNZ has a mission - to help New Zealanders be good with money. So we created social tests to help kiwis from making late night shopping gaffs. We used the gyroscope, haptic feedback and touch interaction to make the games as challenging, and fun, as possible. And we placed the games right next to shopping temptations, late at night. Players spent over 2 minutes with our games and we stopped over 6000 potentially regretable purchases in one week. AwardsAxis 2020Silver&nbsp; - Interface &amp; NavigationSilver&nbsp; - MobileBronze - Direct Digital Bronze -&nbsp; Experience DesignBronze - Digital Art Direction &amp; Typography Bronze - User Experience https://magicalanimal.co.nz/Smartly Thu, 05 Jan 2023 06:13:28 +0000 Magical Animal https://magicalanimal.co.nz/Smartly SmartyWe re-branded tech start-up Smart Payroll and developed a creative platform to launch the new brand and product offering to market. Turning an already great payroll and staff management system into something smarter and simpler has been a wonderful journey working directly with brilliant clients. <img width="4096" height="2896" width_o="4096" height_o="2896" data-src="https://freight.cargo.site/t/original/i/8c94d7e7b300b4a9a73261d0fff301d05423fc7e5b5251885b47cf3314d863db/Cover_2.png" data-mid="214038087" border="0" src="https://freight.cargo.site/w/1000/i/8c94d7e7b300b4a9a73261d0fff301d05423fc7e5b5251885b47cf3314d863db/Cover_2.png" /> <img width="9922" height="7016" width_o="9922" height_o="7016" data-src="https://freight.cargo.site/t/original/i/ee60f2b20ef815d24c6b8a75e5b0cdb82fd2ef9ee7c643d7c2c81675d234ea4d/Smartly_Campaign_3.8_Page_05.jpg" data-mid="214035819" border="0" src="https://freight.cargo.site/w/1000/i/ee60f2b20ef815d24c6b8a75e5b0cdb82fd2ef9ee7c643d7c2c81675d234ea4d/Smartly_Campaign_3.8_Page_05.jpg" /> <img width="9922" height="7016" width_o="9922" height_o="7016" 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